Student Work: Winners

Big Idea: Get the look.

Billboard
Billboard
OOH Transit
Snapchat on campusesDuring Frosh Week, Winners ambassadors will snap great looks on school campuses. Stickers will be created for schools to let students join in as well.
OOH Transit
Snapchat at eventsOur street photographers will scout the streets during events like Fashion Week to see what the locals are wearing.
OOH Transit
Transit AppOur in-app ads offer a rerouting option to go to the nearest store.
Online InteractiveDuring runway events like the Teen Choice Awards and the MMVA's, Winners will host stylists on stand-by. These stylists will tweet and Instagram glam looks found in stores that match great celeb styles.

Humber Ad Center: 2nd Place

The Rest Of The Team: Logan Franklin (AD), Zarene Sepehripour (ACC), Martin Schmitt (Ideation)

The Ask: Get young adults (ages 18-24) to see Winners as relevant to them instead of their mothers by emphasising the trendy designer brands available for less.

The Challenge: For legal reasons, no brands or designers sold at Winners could be named.

The Solution: We called out fashionable districts & events instead.