Student Work: Levi's

Big Idea: The Man's Man

The Rest Of The Team: Logan Franklin (AD), Odessa Tulett (ACC), Connie Giugni (Ideation)

The Ask: Get hard working, blue collar men to reconnect with Levi's by focusing on the value of quality over fashion.

Strategy: We decided to hit the target directly by taking over work sites in the city. Rather than traditional print or billboard ads that risk low impressions with our specific demographic, we brought the ads right to work with them.